DeepLook-Native-Google – Agencia de Marketing Digital con IA en Irapuato

Primary Goal: Profitable Sales Growth (ROAS)

The core objective is to drive profitable sales. This strategy is built to maximize Return on Ad Spend (ROAS) by capturing high-intent searches, defending branded terms, and leveraging Google’s automation to scale.

Recommended Budget Distribution

I recommend the following budget split to balance automated scaling with precise intent targeting:

60% – Campaign 1: Performance Max (PMax) – Main Sales Engine
25% – Campaign 2: Non-Brand Search – New Customer Acquisition
15% – Campaign 3: Branded Search – Brand Defense & High-CVR

Detailed Google Ads Structure

Campaign 1: Performance Max (PMax)

This will be the primary engine for driving sales, leveraging the Google Merchant Center feed. It will automatically find converting customers across all of Google’s properties (Shopping, YouTube, Search, Display, Discover).

Campaign Level:
- Objective: Sales.
- Bidding: Maximize Conversion Value (with a Target ROAS (tROAS) set once baseline data is established).
- Settings:
  - Link the Google Merchant Center feed with all approved deodorant products.
  - Enable «Final URL expansion» (to let Google find relevant landing pages).
  - Enable «New customer acquisition» goal (to bid more for new customers vs. returning ones).
Asset Group Level (1 main group to start):
- Asset Group 1: Core Deodorants
  - Product Groups (Listing Groups): Start with «All Products.» Note: After 2-3 weeks, analyze performance and subdivide the product group by «Top Sellers» vs. «All Other» to bid more effectively.
  - Audience Signals (Crucial): Provide Google with strong signals:
    - Your Data: «Past Purchasers,» «Add to Cart (30 days),» «All Website Visitors (30 days).»
    - Custom Segments:
      1. Competitor Intent: People who search for «Schmidt’s deodorant,» «Lume,» «Tom’s of Maine.»
      2. Category Intent: People who search for «best natural deodorant,» «aluminum-free deodorant,» «plastic-free deodorant.»
    - Interests: «Clean Beauty,» «Sustainable Living,» «Natural & Organic.»
Ad Level (Assets):
- This is a «pool» of assets Google will use to create ads.
- Headlines (at least 5):
  - Native Natural Deodorant
  - Aluminum-Free. Paraben-Free.
  - Effective All-Day Protection
  - Over 40,000 5-Star Reviews
  - Find Your Scent - 15+ Scents
- Descriptions:
  - Clean ingredients you can trust. Effective protection you'll love. Shop our best-selling scents.
  - Make the switch to Native. Free shipping on orders $XX+. Dermatologist-tested and cruelty-free.
- Images: High-quality lifestyle shots, clean product-on-white shots.
- Videos (Critical): Upload at least 3-5 high-quality videos (UGC testimonials, product benefit explainers) to prevent Google from creating low-quality auto-videos.

Campaign 2: Non-Brand Search (New Customer Acquisition)

This campaign captures people actively searching for a solution to their problem (i.e., finding a natural deodorant) but who don’t know about Native yet.

Campaign Level:
- Objective: Sales.
- Bidding: Maximize Conversions or Target CPA (tCPA).
- Settings: Use Broad Match keywords only with a tCPA bid strategy (this is modern best practice). Alternatively, use Phrase Match for more control.
Ad Group Level (Themed):
- Ad Group 1: «Natural / Aluminum-Free»
  - Keywords: natural deodorant, best natural deodorant, deodorant without aluminum, aluminum-free deodorant.
- Ad Group 2: «Competitors»
  - Keywords: schmidt's deodorant, toms of maine, lume deodorant, dr. squatch deodorant.
- Ad Group 3: «Problem / Sensitive»
  - Keywords: natural deodorant for sensitive skin, best deodorant for sensitive skin, plastic-free deodorant.
Ad Level (Responsive Search Ads – RSAs):
- Ad 1 (RSA – For Ad Group 1: «Natural»):
  - Headlines: Best Natural Deodorant?, Try Native - 40,000+ Reviews, Aluminum & Paraben Free, Effective All-Day Protection.
  - Description: Stop compromising. Get natural deodorant that actually works. 15+ amazing scents and plastic-free options. Try Native today.
- Ad 2 (RSA – For Ad Group 2: «Competitors»):
  - Headlines: Comparing to [Competitor]?, See Why People Switch to Native, Clean Ingredients. Real Results., Try Native Deodorant.
  - Description: You've seen the rest, now try the best. Native uses clean ingredients for effective, long-lasting protection. Free shipping on your first order.
- Ad 3 (RSA – For Ad Group 3: «Sensitive»):
  - Headlines: Deodorant for Sensitive Skin?, Dermatologist-Tested, Gentle & Effective Formula, Shop Native Sensitive Line.
  - Description: Finally, a natural deodorant that's gentle on skin but tough on odor. Shop our sensitive skin line, free of baking soda.

Campaign 3: Branded Search (Brand Defense)

This campaign is essential for profitability. It «defends» your brand name from competitors and ensures you capture high-intent, low-cost conversions from users who are already looking for you.