Proposal 1
This script is designed to win over people who have tried other natural deodorants without success and are skeptical about their effectiveness.
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Target Audience:
Health-conscious Millennials and Gen Z (ages 25-40) who have been let down by natural deodorants in the past. Their primary concern is efficacy—they fear body odor and don’t believe a «clean» product can provide all-day protection. -
Three Hook Variations:
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Direct & Relatable: «Think natural deodorants don’t work? So did I, until I found this.»
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Problem-Focused: «Okay, let’s be real. I’ve tried every ‘clean’ deodorant and always end up smelling… not great. But the game has changed.»
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Challenge/Test: «I put Native’s natural deodorant to the ultimate test: a 10-hour workday, a gym session, and zero reapplications. The results?»
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Video Script (using Hook 3):
(Video opens with the creator in gym clothes, looking a bit tired but energetic. They are holding the Native Coconut & Vanilla deodorant).
[Hook]
Creator/VO: «I put Native’s natural deodorant to the ultimate test: a 10-hour workday, a gym session, and zero reapplications. The results?»(Quick cut to a shot from the morning. The creator is applying the deodorant).
Creator/VO: «I swiped this on at 7 AM. The first thing I noticed: it smells incredible, like a tropical vacation, nothing artificial. And most importantly: no aluminum, no parabens!»
(A fast-paced montage of the day’s activities: typing at a computer, in a meeting, walking quickly down a street, and finally, lifting weights at the gym).
Creator/VO: «I went through stressful meetings, ran for the subway, and crushed my hardest cardio routine.»
(The creator is back home, still in their gym clothes. The camera zooms in on their face as they do a discreet «sniff test» of their underarm. They smile, looking surprised and relieved).
Creator/VO: «It’s now 9 PM. And… I still smell like coconut and vanilla. No B.O. whatsoever. I’m honestly shocked.»
(Holds the product up to the camera again).
Creator/VO: «If you’ve given up on natural deodorants, you have to try Native. This one actually works. Click the link to find your favorite scent.»
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Why You Think That Ad Will Be Effective:
This ad is effective because it directly tackles the biggest point of skepticism for natural deodorants: efficacy. It uses a relatable «wear test» format that builds trust and provides credible social proof. By showing a real person overcoming their doubts, the ad feels authentic and persuasive, turning a perceived category weakness into Native’s greatest strength.
Proposal 2
This script focuses on the lifestyle aspect, sensory pleasure, and clean ingredients, appealing to an audience that values the product’s experience as much as its function.
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Target Audience:
A younger demographic (ages 18-30), primarily female, who are active on social media like TikTok and Instagram. They value aesthetics, self-care, and sensory experiences. They seek products with clean ingredients that also smell amazing and feel like an everyday luxury. -
Three Hook Variations:
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Scent-Focused: «If you want to smell like a beach vacation all day (in the best way possible), keep watching.»
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Aesthetic & Trendy: «Okay, I found the most aesthetic deodorant that’s also actually good for you.»
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Self-Care Routine: «What does your self-care routine smell like? Mine now smells like this.»
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Video Script (using Hook 1):
(Video opens with an aesthetically pleasing shot. Soft light, perhaps some plants or nice decor in the background. The creator holds the Native deodorant).
[Hook]
Creator/VO: «If you want to smell like a beach vacation all day (in the best way possible), keep watching.»(The creator opens the deodorant and smells it with a look of genuine pleasure).
Creator/VO: «This is Native’s Coconut & Vanilla deodorant, and the scent is heavenly. It’s not that artificial, sugary coconut—it’s warm, creamy… just delicious.»
(Cut to a shot of the creator applying the deodorant as part of their morning routine. They are getting dressed in a nice outfit, looking fresh and confident).
Creator/VO: «And the best part is what it’s made without. No aluminum, no parabens, vegan… just good-for-you ingredients so you can feel great inside and out.»
(The creator spritzes some perfume, smiles at the camera, grabs their bag, and heads out the door).
Creator/VO: «It’s like starting my day with a little act of self-care. It keeps me feeling fresh and smelling amazing, no matter what.»
(Final shot of the product sitting on a well-organized, attractive bathroom shelf).
Creator/VO: «Elevate your daily routine. You deserve to smell this good. Get yours at the link below!»
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Why You Think That Ad Will Be Effective:
This ad targets the emotional and sensory aspect of the product, not just its function. It appeals to the audience who views purchases as a form of self-care and personal expression. By using language and visuals popular on platforms like TikTok and Instagram («aesthetic,» «self-care,» «daily routine»), it feels native to the user’s feed, making it more engaging and less intrusive. It sells a feeling and an experience, not just a deodorant.